En bra beskrivning på varför du ska jobba både med webbanalys och marketing automation.

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Google Analytics is like macroeconomics for your website, I like to call this “macro tracking” because it tells you the percentage of anonymous visitors that converted into web leads. Marketing automation is more like microeconomics for your website. Instead of looking at the website as a whole and reporting on overall percentages, marketing automation software analyzes each individual that visits your website. As you can see, data from marketing automation combined with the Google Analytics data can tell you a lot more than just Google alone. With marketing automation, you can now put a name to each of those 215 converted web leads.

Tracking with Google Analytics vs. Marketing Automation →